How to Add Google Analytics to WordPress Website [3 Methods]

Learn how to add Google Analytics to WordPress website and track your website traffic and understand your visitors with this step-by-step guide.

Are you looking to track and understand your WordPress website’s audience? Look no further than Google Analytics! This powerful tool provides valuable insights into website traffic, audience demographics, and performance, allowing you to make data-driven decisions to improve user experience and increase conversions. Learn How to Add Google Analytics to WordPress Website and Track your audience.

Learn how to create a Google Analytics account, get your tracking code, and add Google analytics to WordPress website in just a few easy steps. It is an essential tool for website owners to understand their audience, track their website’s performance, and make data-driven decisions. Adding Google Analytics to your WordPress website is simple and straightforward. In this guide, we will walk you through the process step by step.

Add Google Analytics to WordPress Website

Google Analytics is an indispensable tool for website owners and marketers to track and understand their audience. It provides valuable insights into website traffic, audience demographics, and website performance, which can help website owners make data-driven decisions to improve user experience and increase conversions.

Adding Google Analytics to your WordPress website is a simple process, and in this comprehensive guide, we will walk you through the steps to get started. Whether you’re new to WordPress or a seasoned user, this guide will provide you with all the information you need to set up Google Analytics on your website, including how to create a Google Analytics account, get your tracking code, and add it to your website. So, let’s get started!

What is Google Analytics ?

Google Analytics is a free web analytics service offered by Google that tracks and reports website traffic. It is a powerful tool that provides website owners with valuable insights into their website’s audience, traffic sources, and performance. With Google Analytics, you can monitor metrics such as pageviews, bounce rate, time on site, and much more.

This information can help you make informed decisions about the content and design of your website to improve user experience and increase conversions. Additionally, Google Analytics allows you to track the performance of your marketing campaigns, measure the effectiveness of your website’s search engine optimization (SEO) efforts, and much more. Overall, Google Analytics is an essential tool for website owners and marketers to understand their audience and track the success of their website.

Benefits of Adding Google Analytics to WordPress Website

• Understanding your audience: Google Analytics helps you understand who your visitors are, where they come from, and what they do on your website.
• Measuring website performance: You can track important metrics like pageviews, bounce rate, and time on site to measure the performance of your website.
• Making data-driven decisions: With the data provided by Google Analytics, you can make informed decisions about the content and design of your website to improve user experience and increase conversions.

How to Add Google Analytics to WordPress Website ?

1. Create a Google Analytics account
2. Get your tracking code
3. Add the tracking code to your WordPress website

Method 1: Manually Adding Google Analytics Code in WordPress header.php

In this method you need to get your google analytics code and paste it in your website’s header.php. This method requires to be done with proper care as any wrong code entered can break the website.

Here are all the Steps given below using which you guys can add google analytics to your wordpress website manually.

Step 1: Create a Google Analytics account

• Go to analytics.google.com
• Click on “Start for free”
• Fill out the required information, including your website name, website URL, and your industry.
• Click on “Get Tracking ID”

Step 2: Get your tracking code

• Once you have created your account, you will be taken to the tracking code page.
• Copy the tracking code provided by Google Analytics.

Step 3: Add the tracking code to your WordPress website

• There are two ways to add the tracking code to your WordPress website: i. Manually adding the tracking code to the header.php file ii. Using a plugin such as MonsterInsights or GA Google Analytics

Step 4: Manually adding the tracking code to the header.php file:

• Log in to your WordPress dashboard
• Go to Appearance > Editor
• Select header.php from the right-hand side
• Paste the tracking code just before the closing head tag
• Save your changes

Method 2: Using a MonsterInsights or GA Google Analytics Plugin:

• Log in to your WordPress dashboard
• Go to Plugins > Add New
• Search for the plugin you want to use (e.g. MonsterInsights or GA Google Analytics)
• Install and activate the plugin
• Follow the setup instructions for the plugin

Method 3: Using Google Tag Manager:

• Create a Google Tag Manager account: If you don’t already have a Google Tag Manager account, you’ll need to create one. Go to tagmanager.google.com and sign up for a free account.
• Add a new container: Once you’ve logged in to Google Tag Manager, click the “Create Container” button to start creating your container.
• Choose a container type: For the purpose of setting up Google Analytics, select “Web”.
• Name your container: Give your container a descriptive name, such as “My Website Analytics”.
• Copy your Google Analytics tracking code: Log in to your Google Analytics account and go to the “Admin” section. Select the property you want to track, and then select “Tracking Info” and “Tracking Code”. Copy the entire tracking code.
• Add the tracking code to Google Tag Manager: Go back to Google Tag Manager and click on the “Tags” section. Click the “New” button to create a new tag. Give your tag a name, such as “Google Analytics Tracking”. Choose “Google Analytics” as the tag type. In the “Tracking ID” field, paste your Google Analytics tracking code.
• Fire the tag on all pages: In the “Fire On” section, select “All Pages”. This will ensure that the tag is fired on every page of your website.
• Publish your container: Once you’ve set up your tag, click the “Publish” button in the top right corner to make your changes live.

Mistakes to Avoid

• Not verifying your website: Before you start tracking your website data, make sure to verify your website in Google Analytics.
• Not setting up goals: Goals are essential for measuring the success of your website. Make sure to set up at least one goal for your website.
• Not excluding internal traffic: If you have a small website and you’re the only one visiting it, make sure to exclude your own traffic from Google Analytics.

Conclusion

In conclusion, adding Google Analytics to your WordPress website is an important step in understanding your audience, measuring your website’s performance, and making data-driven decisions. By following the steps outlined in this guide, you can easily add Google Analytics to WordPress website and start tracking your website traffic.

Additionally, make sure to avoid common mistakes like not verifying your website, not setting up goals, and not excluding internal traffic to get the most accurate data possible. With Google Analytics, you will have a better understanding of your website’s audience and be able to make informed decisions that improve user experience and increase conversions. Also check out more WordPress How to Guides.